Executive Director, Petra Mata, participating in a protest against Levi’s

Our History

In 1990, Levi Strauss closed one of their three manufacturing plants in San Antonio effectively leaving many Southsiders (primarily Mexican and Mexican American women) jobless and with out any compensation for the sudden layoff. Viola Casares (Fuerza Unida’s founder), angered by the lack of support, banded with Petra Mata (our Executive Director) and hundreds of others to fight for the severance pay they deserved. Thus, Fuerza Unida was born. These strong women spent the majority of the early 90’s through the mid 2000’s protesting Levis’ decision to close the San Antonio plants through numerous boycotts, hunger strikes, and protests.

 

Co-Founder and Board Member, Viola Casares with three members of Fuerza Unida participating in a hunger strike and boycott in front of Levis’ HQ in San Francisco

Nuestra Misión / Our Mission

Fuerza Unida’s mission is to empower workers and their families to achieve social, economic and environmental justice through education, organizing and advocacy.